250M+ daily active lock screens became the stage for live sports. Turning fleeting glances into a habitual consumption layer across India and U.S, on low end android devices.
I identified three core user types
Hardcore Followers
Real-time micro-updates
Team Loyalists
Fast access to their team
Casual Viewers
Simple, timely highlights
Early Launch V1 : 2024 Spring
User Research Report
“Proved glanceability but shallow sessions, and low scroll depth”
Early V1 build showing shallow glanceability
V2 Launch: 2024 Fall
User Research Report
“Users were tapping on the lock-screen widget, but not necessarily staying on the app”
V2 with improved affordances
Designing for easy content navigation and consumption
I designed full-screen cards you can swipe through endlessly, each with one clear action and a rhythm that keeps you scrolling. Navigation flows naturally from the lock screen to live games to detailed stats, picking up on what you follow and watch without collecting personal data.
Full-screen card navigation flow
Progressive disclosure pattern
Personalization signals capture
I standardized M, L, and XL card templates that work across IPL, NBA, NFL, MLB, and NHL with real-time data. I also designed three ad placements that follow the card rhythm, with viewability rules and frequency caps to keep ad inventory predictable.
Lockscreen surface interaction points using widgets
Card template sheet showing M/L/XL anatomy and ad windows
Final Design
Each card is full-screen with one clear action, designed to pull you into the next swipe while keeping detailed stats just a tap away. The feed reorders itself based on the leagues you follow and the games you care about.
Live detail screen with plays timeline, game stats, and player stats panels
User Focused Content Targeting
Evolution over time
Product evolution
Outcomes
~66s
Time per session, up from ~12s through cadence and progressive disclosure
~5x DRR
Revenue growth YoY, from ~$3.5K to ~$25K peak via predictable inventory
